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About Us

The Lad Armor Lifestyle


Since 2018 Lad Armor has been offering premium designer underwear from Australia's most exciting lifestyle brands and the world's most iconic global favourites.

It's For The Lads!

Lad Armor is a small business run in regional Victoria, Australia. We strive to find the best brands and products that align with our values and individuality, as well as our customers. We want every lad to be able to find their perfect pair of underwear for the best possible price.

Our Planet Is Our Future.

We work with brands that are working for everyone's future. Over the last 2 years, 2eros has been transitioning to packaging made from recycled plastic bottles, which in turn can be re-recycled. They are also moving toward beachwear made from recycled plastic bottles. Malebasics have made their packaging biodegradable to help reduce their carbon footprint.

At Lad Armor we keep our footprint as minimal as possible. We don't have fancy retail outlets with neon lights or oversized warehouses with robot people. We like the simple life. If one day we need a retail outlet or giant warehouse, we will strive to be carbon sensitive to help maintain our green planet.

Thank-You For Supporting Small Business.