Our Vision, Our Future.

Some people may know May the 4th for other reasons, but here at Lad Armor, we know it as the day our story officially started. In 2018 we took a bold leap into the retail world with a simple mission:

To offer the best designer underwear for every lad.

At our inception, we started with two top US labels and have quickly expanded. By the end of 2018, we wanted to bring our grassroots into our store with some Aussie labels, 2eros and Supawear. These new labels also enabled us to delve into men's apparel and swimwear.

More recently, we have started a blog to coincide with our values, while being educational and always entertaining. Of course, like any great underwear blog, we take things to the limit.

At the end of 2019 Lad Armor started development on a Men's Health and Lifestyle app, Lad Active. From its early vision, back at the end of 2018, we knew we wanted to help men empower themselves to the best "them" that they could be, our mission was simple:

To enable every lad to have a happy, active lifestyle in both mind and body.

The main aspect we wanted to drive home, that Lad Active would be freely available with no padlocks. More importantly, we weren't making just another activity tracker, our goal is to make a motivator.